The simplest design is oftentimes the best. Although they stumbled as a business, Kodak definitely succeeded as a brand. The easily recognizable colors and logo conjure up warm feelings of nostalgia across the world. Think of Canon and Nikon and you might think “professional”. Now think of Kodak. I imagine “fun, film, photo labs, joy, sharing, anticipation, excitement”.
Despite essentially withdrawing from the camera market, there are enough advocates for Kodak to continually shape its perception as a brand. And that right there is the power of branding.
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