Kyle DeSean Johnson

Category: Work

Branding, packaging, and design projects crafted for businesses looking to stand out.

  • Formula Z Brand Identity

    Formula Z Brand Identity

    Strengthening Identity & Self-Expression.

    Formula Z was founded by teen makeup artist and entrepreneur Zach Dishinger. The brand aims to lead the gender-free beauty space with authenticity, individualism, and self-expression.

    To help them achieve this, I partnered with Formula Z to refresh their visual and verbal identity. We carefully analyzed their brand assets and crafted a stronger, more unified look. At the same time, we ensured the brand remains adaptable for future growth.

    At its core, Formula Z believes that makeup is a form of self-expression for everyone. Feeling beautiful is a human experience—one that transcends gender, skin color, or who you love.

    Through our collaboration, we defined their mission, positioning, and tone. We also established clear guidelines for typography and headlines. All of this was distilled into a comprehensive 24-page brand guide.

    What I did : Graphic Design, Verbal Identity, Branding

  • Tiyya Foundation

    Tiyya Foundation

    “Tiyya” means “my love” in the Oromo language.

    Founded by Ethiopian-born refugees Owliya Dima and her daughter Meymuna Hussein-Cattan, the Tiyya Foundation is dedicated to celebrating pride, joy, and cultural expression through culinary arts, music, storytelling, and more.

    Tiyya’s goal is to create an inclusive space for refugees and undocumented immigrants, offering dignity and recognizing the value they bring to our communities while cherishing the diverse cultures they represent.​​​​​​​

    Partnering together, we delved into strengthening Tiyya’s visual and verbal identity to better serve their community of clients and supporters. By honing in on their messaging, we sought to engage their audience with an optimistic expression as opposed to the often negative portrayal of the immigrant experience.

    We developed content writing and social media assets to enhance their online presence. Focused on building and maintaining a strong and vibrant community, macro images of flowers and botanicals were placed after portraits to emphasize a sense of togetherness and cooperation that is essential for cultivating a healthy community.

    What I did : Graphic Design, Verbal Identity, Content Writing, and Photography

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